The Questionnaire — The Icon Experience

Section One

The season you're in

Every reinvention begins from somewhere. Let's name where you are.

01Which season of life best describes where you are right now?

A new chapter — starting over and ready to redefine myself A career or business shift — stepping into a bigger role or visibility A relationship change — divorce, separation, or newly on my own Empty nest — the kids are grown and it's finally my turn A milestone birthday or moment that's making me reassess everything I feel ready for change but can't quite name it yet

02In your own words — what is shifting in your life right now?

Section Two

How you see yourself now

The truth of this moment — no judgment, just honesty.

03When you get dressed in the morning, how do you usually feel?

Invisible or frustrated — nothing feels like me anymore Stuck — I default to the same safe things out of habit Fine, but not fully myself — something's missing It depends entirely on the day and my mood

04What frustrates you most about your style or image right now?

05Is there anything you avoid — events, photos, clothes, rooms — because of how you feel about your appearance?

Section Three

Your confidence today

Confidence isn't fixed — but let's see where it sits right now.

06Where does your confidence stand today?

07When do you feel most like yourself — and when do you feel least like yourself?

Section Four

The woman you're becoming

Now the exciting part — where we're headed.

08Six to twelve months from now, how do you want to feel and be seen?

09What would change in your life if you fully stepped into that version of yourself?

Section Five

Where I can help

So I can shape the right first step for you.

10What are you most hoping to transform? Select all that feel true.

My identity & how I'm perceived My wardrobe & personal style My confidence & presence in a room My visibility — showing up for the moments that matter Bringing my whole life into alignment with who I am now Honestly — all of it

11What's held you back from doing this sooner?

12How ready are you to invest in this transformation — your time, energy, and yourself?

I'm ready now — I've been waiting for this Ready, if it's the right fit for me Exploring — I want to understand it first

Last of all

Where to reach you

So I can follow up personally.

Your name

Phone (optional)

Your answers are private and shared only with Ayellet at Rue Boutique.

Received, with care

Thank you. Everything you shared stays between us — I read every word, and I’ll be in touch with you personally.

— Ayellet