Myrtle & Co
The Icon Experience

Confidence & Identity Audit

The Lifestyle Edit with Ayellet

Begin with a Private Conversation
The Mediterranean

Everything is made to measure, and you are at the center of it.

What This Is

Not styling. Reinvention.

The Icon Experience is a private, personally guided reinvention created for a select number of accomplished women ready to invest in their next chapter. Together, we will identify what no longer fits, define what you want next, and create a personal roadmap designed around your life.

I will guide you through the areas that matter most to your transformation, drawing on more than thirty years of working closely with women through their daily lives, travel, events, and changing seasons.

The Journey

Six phases of becoming

01

Identity Audit

Together, we will look at where you are now, what feels out of alignment, what you have outgrown, and who you want to become.

02

Personal Brand Architecture

I will help you define how you want to be seen and remembered, including your presence, personal style, signature palette, and visual direction.

03

Wardrobe Transformation

Together, we will edit your closet, identify what is missing, and create a wardrobe plan for your real life. I will personally source and curate the pieces selected for you.

04

Visibility & Presence

I will guide you in how you present yourself, communicate your value, and carry your new identity into the professional, personal, and social situations that matter.

05

Lifestyle Alignment

We will review the habits, routines, personal care, surroundings, and influences shaping your daily life, then decide what should stay, change, or be introduced.

06

Future Self Integration

We will create clear daily, weekly, and monthly practices to help you continue living the changes we have put in place.

The Difference

Handled, not helped

Concierge

Everything disappears behind you

One point of contact. Bookings, sourcing, and logistics are handled entirely — you simply arrive.

Access

A private line, always open

You are never left alone between milestones. The reinvention is continuous, not episodic.

Quarterly Days

VIP strategy, four times a year

The relationship does not end at "done." As your life keeps moving, you return for a full day of recalibration.

By Invitation

A handful of women. One at a time.

I work with a limited number of women so I can remain personally involved throughout each experience. We will begin with a private conversation about where you are now and what you want to change.

Request a Private Conversation